ExpoRose Grasse 2026: A Look Back at the 54th Edition — and Already Looking Ahead to 2027
Every year in May, Grasse reconnects with what made it famous long before luxury boutiques and international perfumers arrived: the rose. The ExpoRose, the landmark event of the Pays de Grasse, brought thousands of visitors together for its 54th edition around a theme that felt particularly resonant in 2026 — Envie d’évasion, a longing for escape.
For guests staying at Hôtel du Clos, in the village of Le Rouret, twenty minutes by road from Grasse, the ExpoRose is not a detour — it is a reason to come. And if you missed it this year, now is exactly the right time to start thinking about 2027.
ExpoRose 2026: What the Envie d’évasion Edition Looked Like
From 8 to 10 May 2026, the grounds of the Château de Mouans-Sartoux and the gardens of the Villa Fragonard hosted an edition built around the idea of inner travel. The theme Envie d’évasion guided florists, landscape designers and perfumers in their creations — plant-based compositions that invited visitors to stop, breathe and slow down.
Among the highlights: the corso floral, a flower-covered parade that winds through the streets of Grasse and briefly turns the town into a living garden. It is a visual and olfactory spectacle at once, concentrating in a few hours everything that makes the Pays de Grasse so singular. Children watch it wide-eyed, adults photograph it relentlessly — and everyone leaves with something lodged in their memory, and in their senses.
The Villa Fragonard, historic home of the painter Jean-Honoré Fragonard, provided an exceptional setting for the floral exhibitions. Its terraced gardens, beautiful in any season, take on a different quality when filled with hundreds of rose varieties.
Emblematic partner of the edition, the Domaine de la Rose by Lancôme brought a fine-perfumery dimension to the event — a presence that underlines what Grasse truly is: not just a town of flowers, but the world capital of perfume.
Staying at Hôtel du Clos for ExpoRose: The Right Choice
ExpoRose draws visitors from across Europe every year. Accommodation in Grasse itself fills up early, and the weekend crowds can work against the contemplative atmosphere the event deserves.
Staying at Hôtel du Clos, in the village of Le Rouret, means choosing something different: a Provençal bastide in the quiet hinterland, twenty minutes from the ExpoRose gardens. Breakfast in the calm of the morning. An easy return in the evening, away from the bustle. And in between — Grasse, its roses, its perfumers, its medieval lanes.
Book directly on the Hôtel du Clos website — May weekend availability goes quickly, and booking direct guarantees you the best conditions.
ExpoRose in the Pays de Grasse: A Territory and an Identity
What sets ExpoRose apart from other floral events is its rootedness in a territory that both predates and outlasts it. Grasse and its surroundings do not become a festival backdrop for three days — they reveal what they always are.
The Pays de Grasse has a perfume culture stretching back to the 16th century, fields of centifolia roses and jasmine clinging to the hills of the Alpes-Maritimes, and perfume houses perpetuating a craft recognised by UNESCO as Intangible Cultural Heritage since 2018. ExpoRose is its collective celebration — but the substance is there all year round.
For travellers who want to go beyond the event itself, the Grasse hinterland rewards exploration: the hilltop villages of Gourdon and Tourrettes-sur-Loup, the perfumers’ route, the village markets fragrant with lavender and honey. Hôtel du Clos is perfectly placed as a base for these excursions — between sea and hills, in the quiet of the heights.
(Further reading: our guide to the Fête du Jasmin in Grasse, another highlight of the Pays de Grasse floral calendar.)
ExpoRose 2027: Plan Ahead Now
The 2026 edition has closed, but the next one is already taking shape. The 55th ExpoRose Grasse will take place in May 2027 — exact dates to be confirmed in autumn. The theme has yet to be announced, but the event follows a well-established rhythm: first weekend of May, Grasse in bloom, Pays de Grasse in celebration.
If you want to experience ExpoRose 2027 without the last-minute scramble for accommodation, the time to act is now. Hôtel du Clos accepts long-advance bookings — a room reserved today is a May 2027 weekend already secured.
For enquiries and direct bookings for ExpoRose 2027: https://www.secure-direct-hotel-booking.com/module_booking_engine/index.php?id_etab=6431ff8f407ffad3040de1edb97c623f&langue=francais&_gl=1*1bp4k9f*_gcl_au*MTU5MjIyNzExNi4xNzc2Njc1MzQw
Practical Information — ExpoRose Grasse
| Venue | Grasse — Villa Fragonard gardens and main site |
| When | First weekend of May (3 days) |
| From Le Rouret | ~20 min by car (D2085 via Grasse) |
| Admission | Paid entry (2027 pricing to be confirmed) |
| Pair it with | Fragonard / Galimard / Molinard perfumery visits, Grasse market |
ExpoRose is one of the events that shapes our calendar at Hôtel du Clos. Each year, we help our guests with practical advice on timings, parking and what to combine with the visit. Feel free to get in touch before your stay — we know the region well, and we enjoy sharing it.